Company has undergone a strategic review which it says identified a "pressing need for technology vendors to adapt to a shift in customer buying patterns from hardware to software solutions."
Grass Valley has announced plans to build a new centre of excellence in Warsaw, Poland as it undergoes a company-wide transformation.
The new CoE will combine with the company’s existing CoE in Montreal, Canada as well as an expanded team in Malaysia.
To optimise manufacturing efficiency, Grass Valley said it intends to consolidate hardware manufacturing capabilities across its product portfolio. The company will also improve business efficiency by streamlining and reducing the overall number of facilities it operates, keeping customer-facing resources close to where its customers work and live, and enabling its teams to work remotely.
The plans follow a strategic review of Grass Valley as a standalone company which is says identified how accelerated change and disruption in the media industry has created a pressing need for technology vendors to adapt to a shift in customer buying patterns from hardware to software solutions.
“Our industry is changing, and digital transformation is upon us,” said Tim Shoulders, CEO and president of Grass Valley. “At Grass Valley, we’ve listened to our customers and believe we must reimagine our business to remain their partner of choice as they navigate the dynamic marketplace and meet their evolving needs. To be the industry-leading, cloud-first solutions provider, we have created a bold plan that enables us to continue supporting our customers wherever they are based and whatever products and services they rely on.”
Source: TVB Europe
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